Mobile CRM or mobile customer relationship management is a CRM tool designed for mobile devices including smartphones and tablets.
By connecting through mobile CRM, you allow your sales teams to access customer data through a CRM mobile app or through a web-based browser with cloud CRM.
Why mobile CRM matters
Traffic from mobile devices continues to grow and in fact, mobile traffic is growing so fast that in some places, it has already surpas-sed desktop traffic.
One of the key conclusions from the latest Internet Trends Report is that 25% of all internet traffic is now from mobile, which is up from 14% from last year and up from 4% in 2011.
As mobile adoption continues to grow and organizations become more flexible in work arrangements to their employees, traditional desktop applications such as
CRM are moving into the mobile space .
Users and customers both expect information to be updated in real-time, not “when you get back to the office.” And, on average, sales teams spend more than 50% of their work day selling remo-tely. This means that your sales force needs access to real-time information from anywhere around the world .
Mobile traffic as % of global internet traffic = Growing 1.5x
per year & likely to maintain trajectory or accelerate
The next generation CRM
In 2014, an IDC survey to C-suite executives identified CRM
as their “most-wanted mobile app.”
The idea of a business professional chained to a desk to read or respond to email is almost as quaint as a accountant crunching numbers using an abacus . Many business professionals these days don’t work from their desks,
per se, but they’re working while in off-site meetings or traveling on the road . This means that they rely heavily on mobile devices not only for communication, but for work .
The biggest group of road warriors is sales executives and professionals who are mainly out in the field meeting with potential and existing customers and which creates a need for mobile CRM .
Forrester Research found that 53% of companies are piloting, rolling out or currently using smart phone applications for sales force automation .
Yet, with 53% rolling out or piloting a mobile CRM application, it leaves less than half without . In addition, organizations in Europe have been particularly slow to adopt mobile CRM with only 34% of companies having implemented a mobile CRM.
The Gartner Group predicted a growth rate of 500% in 2014
for mobile CRM, and it is tablets that are leading the growth for mobile CRM adoption as 30% of sales organizations have now been issued tablets as the primary device for sales staff.