1 Improve decision making
CRM sheds light on crucial information and business owners/ management can benefit from detailed reports that forecast sales, measure service activity and track business performance .
2 Access real time data
Key data is no longer anchored in the office. CRM can give mobile employees instant access to centralized, real time data to customer histories, pricing information, customer contracts, mail history and inventory from any location on any device .
3 Provide enhanced sales tools
Businesses can use CRM to drive shorter sales cycles and improve close rates with software that nurtures lead and oppor-tunity management. Organizations can also use
the technology to create workflow rules, automate sales
processes and streamline order management .
4 Improve call–center service
CRM technology enables employees to quickly assign, manage and resolve incidents with automated routing, queuing and escalation .
5 Identify repeat customers
CRM applications can enable call-center agents to
auto-matically identify phone calls from past customers, instantly recalling data from the CRM system . This opens up the oppor-tunity for cross-selling and suggesting alternative products .
6 Enhance productivity
With CRM, sales and marketing functions can be seam- lessly integrated . By storing key business data, users can quickly gain access and share information, helping them boost business productivity .
7 Secure customer loyalty
Employees with detailed CRM information have the data and processes required to know their customers, allowing them to form individualized relationships . This type of business to customer bonding can boost customer satisfaction and maxi-mize profits.
8 Drive marketing strategies
By accessing customer purchase history and buying behavior, marketing teams can now tailor promotions
and target a specific segment upsell/ upgrade customers
and increase conversion rates .
As you can see, a CRM system has many great benefits which are not limited to the eight reasons above. Ultimately, a CRM system helps you to attract and retain customers. How are you doing this today and how is the technology supporting this?