Centralizes all your customer data

CRM software combines all sales,  marketing and customer service  information into one central  database . Customer information can include, but is not limited to, phone numbers, addresses, and last contact made .

 

The software also records what was discussed, what the next follow up date  is and even  the status of an open item .  This information can then be used to manage, measure, and keep track of marketing, sales and customer service  activities as they relate  to the customer .  Overall, it builds greater customer loyalty and a better customer experience .

 

Since a CRM system centralizes all customer-facing information, silos and finger pointing are significantly reduced .  Sales  can’t blame  Marketing for not communicating with them .

 

Marketing can’t blame  Sales  for not implementing their cam-paigns and Customer Service  can’t blame  Sales  for disgruntled customers .  Everyone  has the same access to the same cus-tomer information

 

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